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Mar 20

The grasped CATALUNYA TURISMO DELLA E Lloret de Mar INSIEME ALLA BMT

The Catalan Tourism Board announces its participation in the BMT 2018. The Agency will attend the fair with Turisme Lloret de Mar to meet operators, media and the public and promote all innovations planned for 2018.

The Catalunya opened 2018 strong results already positive for tourism in the region in 2017. According to statistics, in January 2018, the Catalan region recorded 862.872 million international tourists, up 2% compared to the same period of 2017. Noteworthy the figure for the arrivals of Italians who, with 94,203 visitors from the Bel Paese, has posted a + 14% compared to January 2017. extraordinary result which places Italy in second place as the international market, after France, and reconfirms Catalunya as a favorite with Italians for the winter holidays.

Positive data also for tourist spending in January 2018, both internationally and with 912 million euro and a 11.1% increase both in the Italian market, with 54 million euro (+ 11.2%) and an average cost per day of 136 € (+ 24.7%).

“Siamo molto soddisfatti dei risultati ottenuti in questa prima fase dell’anno che confermano il gradimento da parte degli Italiani per la Catalunya – dichiara Marta Teixidor Direttrice dell’Ufficio del Turismo della Catalunya per Italia e Israele che sarà presente alla BMT – Continueremo a supportare la crescita di questo mercato, uno de più importanti a livello europeo per la nostra regione promuovendo quelli che sono gli aspetti chiave e di maggior appeal della destinazione, puntando sulla valorizzazione del turismo culturale, familiare, attivo e sportivo. Focus: la promozione di itinerari tematici inediti in tutto il territorio per incentivare la scoperta della Catalunya da parte dei viaggiatori indipendenti seguendo i propri interessi specifici, dalla cultura, allo sport, alla natura, e in totale libertà, in strutture e servizi sempre di altissimo livello.”

Among the innovations being presented to the BMT, the Ruta de Los Americanos, an interesting itinerary to discover the past of the town of Lloret de Mar in the period from 1880 to 1920 when as a small fishing village became one of the most important hub for trade by sea with the Americas and Cuba. the tour tells the story of indianos, local traders and adventurers who set out to seek their fortunes and their wares and which transformed Lloret de Mar in a thriving melting pot of different cultures and traditions.