The Mediterranean Tourism Exchange, is the only major B2B tourism fair of the Mediterranean and is the main spring in the Italian marketplace. Now in its twenty-first edition it continues to be a key event for the world of professionals. Since the first edition takes place at the Overseas Exhibition of Naples, the fairgrounds of the city, just minutes from the historic center and the shopping streets.
La BMT si svolge in primavera, nel periodo dell’anno ideale per lanciare le novità di prodotto della stagione estiva. Visitata da oltre 6.000 Agenzie di Viaggio del mercato alternativo del centro sud, la BMT garantisce il più grande indotto di vendita sul pubblico, essendo visitata da oltre 22.000 visitatori professionali nei 3 giorni di manifestazione. La fiera si sviluppa su 6 padiglioni che ospitano 440 espositori tra i quali tutte le grandi firme del Turismo tra: Tour Operators, Compagnie Aeree, Compagnie di Navigazione e di Crociere, Enti del Turismo Internazionali. Il padiglione ITALIA in particolare è dedicato all’Incoming ed ospita le Regioni Italiane, gli operatori ricettivi, Enti Pubblici Nazionali, Consorzi, Associazioni.
Moreover 4 IMPORTANT WORKSHOP theme with over 400 national and international buyers complement the business activities of the fair.
The workshop Incoming home to the best selected international buyers in collaboration with ENIT from Germany, France, Britain, Russia, Austria, Czech Republic, Hungary, Japan, the US, China, Brazil, Argentina, UAE, Korea, Scandinavia, India . About 100 international tour operators seated at round tables meet the Italian operators.
The Terme & Wellness Workshop hosts the best international buyers specialized niche on the interesting and wellness tourism from Germany and Russia Netherlands Switzerland. About 20 tour operators seated at round tables meet the operators Italian Welfare offer.
Il workshop Incentive&CongressThe hosts about 20 Meeting Planner and PCO of the main Italian companies interested in the offer Meetings, Incentives, Conferences, and Events. The Italian buyers seated at round tables meet hotels and congress Italian offer in the workshop hall in Hall 3 to develop business travel, incentive trips and organizing special events.
Social Tourism workshops home to about 110 Cral National and buyers of tourism group interested in the offer Italian accommodation, a unique opportunity to diversify their business with Group operations and seasonal adjustment. The Italian buyers seated at round tables meet the Italian operators in the workshop room in Pavilion 3.
The program is packed with conferences, debates, destinations and product presentations, events and parties organized by the operators who choose the BMT to launch the novelties of the season.
The training area is always at the forefront: The update for Travel Agents Courses and operators face the most crucial issues for the travel distribution.