ItalianoEnglish

Blog
May 31

SEE SICILY press release 26 May 2022

The second phase of the Sicilian Region “See Sicily” tourism promotion plan has finally started, the most important phase, the one aimed at tourists.

From today, all tourists who decide to organize their holiday in Sicily will be able to take advantage of the free vouchers made available by the project.

Just click on the page https://www.visitsicily.info/seesicily/ and contact one of the affiliated travel agencies or tour operators listed on the site in order to take advantage of 1 free night every 3 nights; the See Sicily package can also include excursions, diving, guide or accompanying services, free admissions to "places of culture" and, from October, discounts on flights.

“Con un investimento di 75 milioni di euro -dichiara l’assessore al Turismo, Sport e Spettacolo, Manlio Messina- puntiamo a rilanciare un anno reso molto difficile dall’emergenza sanitaria”. “Ad oggi abbiamo già acquistato quasi 200.000 posti letto, oltre 70.000 servizi di escursione e 10.000 servizi di guida e immersioni; ulteriori servizi -conclude l’assessore- saranno messi a disposizione dei turisti grazie alle riaperture delle procedure già in atto”.

L’intervento See Sicily prevede, inoltre, un’importante campagna di comunicazione che andrà in onda su tutte le maggiori TV italiane, coprendo inoltre le maggiori testate nazionali e internazionali, i social e il web con innovative campagne di promozione. Insieme ad Itaca, l’agenzia di Milano che ci ha aiutato a costruire il piano di comunicazione, abbiamo scelto 4 testimonial, tutti siciliani, e girato i video in location evocative e rappresentative delle bellezze siciliane. Eleonora Abbagnato, Colapesce e Dimartino, Nicole Grimaudo e Carlotta Ferlito copriranno diverse tipologie di target per invitare i futuri turisti a venire in Sicilia.

"Passion, warmth, creativity - says Simona Pisanello, CEO of Itaca Comunicazione - and a lot of work are part of our DNA and it is thanks to these values ​​that we have won the award of the communication dedicated to See Sicily. The campaign plays on the simple assonance between the name of the project "See Sicily" and the claim "Sì Sicily". An immediate concept, even for a foreign audience, declined on all the wonders of the island: nature, culture, art and flavors.

I am sure that the concreteness of this project will give impetus to tourism in Sicily in this historical moment.

I would like to thank - concludes Simona Pisanello - first of all the Sicilian Region for offering us this important opportunity, my collaborators of the strategic, creative and digital teams, and the precious partners Red Carpet and Sulla Luna. Last but not least, the maestro Massimo Patti and the Palermo Art Ensemble who composed and performed the piece. "